In response to actions in Palestine by the Israeli government many nations and individuals have taken part in the BDS (Boycott, Divestment, Sanctions) movement in hopes of persuading Israel to rethink it policies concerning settlements in Palestinian areas as well as how it treats its minority population. While the movement so far has been pioneered by elites outreach to regular everyday citizens is under way in the form of BDS app for your phone. With this new app the BDS movement hopes to give the power to people across the world to boycott goods of Israeli origin.
This new strategy is a part of a social media blitz by the BDS movement. By using platforms such as Facebook the BDS movement has attempted to make key Israeli policy makers and politicians to answer a plethora of questions about their policies. While the movement has been relatively successful in getting the word out through Facebook and Twitter the new app is a revelation in empowering everyday people towards aiding the BDS cause through both education as to what products support Israel as well as well as the more salient goal of cutting off money to companies that aid Israel.